Discover insights, trends, and strategies to transform your e-commerce business with cutting-edge shopping experiences.
The new standard for AI shopping is here. Here's what UCP means for jewelry retailers — and why video commerce matters more than ever in an agent-driven world.
Key takeaways from the world's largest retail event, and what they mean for jewelers and high-end retailers. Technology as enabler, human connection as differentiator, experience as strategy.
How the world's largest retail event validates what forward-thinking jewelers already know: personalized video shopping isn't optional anymore. Key trends, data, and actionable strategies for luxury retailers.
Complete guide to the seven critical e-commerce metrics that determine profitability. Learn how to calculate, benchmark, and improve conversion rate, AOV, CLV, CAC, cart abandonment, and NPS.
Complete framework for analyzing BFCM video performance and extracting actionable insights. Learn the 7-phase analysis process that successful brands use to compound their advantages year after year.
A comprehensive framework for implementing video across the e-commerce customer journey. Learn how to deploy product demo videos, UGC, brand content, and live video consultations for maximum conversion impact.
Data-driven analysis of why live shopping converts at 10-30% versus traditional e-commerce's 2-3%. Learn the key conversion drivers, format selection framework, and implementation roadmap for live video commerce.
Comprehensive guide to building an AI stack that drives measurable ROI for Shopify merchants. Learn which AI tools deliver genuine value, where human expertise still wins, and how to integrate live video commerce for high-consideration products.
Strategic framework for crafting e-commerce value propositions that address the trust gap and drive conversion. Learn the four levels of value proposition, templates for high-consideration products, and how live video commerce creates sustainable differentiation.
Strategic guide to selecting live commerce hosts. Learn when to use influencers for broadcast shopping vs product experts for consultative commerce based on product category, purchase complexity, and customer journey stage.
Complete guide to e-commerce app promotion covering pre-launch strategy, ASO optimization, launch execution, and post-launch retention. Learn how to turn downloads into loyal customers with live commerce, loyalty programs, and data-driven optimization.
Build a conversion optimization stack that addresses every stage of the customer journey. Comprehensive guide to behavioral analytics, A/B testing platforms, conversion capture tools, and human-assisted selling for high-consideration products.
Analysis of the retail staffing crisis with industry data, turnover costs, and technology solutions transforming customer service.
Discover how video consultations solve the trust problem in online diamond sales. Learn why documentation alone isn't enough and how live video commerce bridges the gap between e-commerce convenience and in-store expertise to drive higher conversions.
Discover how live video commerce transforms jewelry e-commerce from 1.46% to double-digit conversion rates. Learn why high-intent jewelry buyers need expert guidance, trust-building human connections, and real-time product demonstrations to make confident purchasing decisions.
Learn how proper certification, documentation, and care protect your jewelry investment. From GIA certification and professional appraisals to insurance strategies and maintenance schedules. Essential guide for preserving value and securing your precious pieces for generations.
Explore the top 10 jewelry e-commerce trends reshaping online luxury retail in 2025. From hybrid live commerce and AI personalization to lab-grown diamonds, AR try-ons, and blockchain authentication. Learn how to adapt your jewelry business for the digital-first future.
Live shopping market reaching $600B by 2025 (10x growth from 2020). Comprehensive technical guide covering architecture, implementation, ROI analysis, and future innovations. Average conversion rate: 30% vs 3% traditional e-commerce. Complete implementation process, case studies, and practical getting started guide for businesses of all sizes.
Live shopping market reaching $35B by 2026. Comprehensive comparison of TikTok Shop, Instagram Live, Amazon Live, YouTube Shopping, Immerss, and Bambuser. Broadcast platforms: 5-15% conversion, $20-300 AOV. Consultation platforms: 40-70% conversion, $1,000-100,000+ AOV. Complete technical specs, integration capabilities, ROI analysis, and decision framework.
Video commerce market projected to reach $2.79 trillion by 2028. Everyone recommends Storyly, Vidyard, Popshop Live—but these fail luxury retail. Mass market platforms achieve 5-15% conversion on $20-200 products. Luxury consultation model achieves 40-70% conversion on $1,000-50,000+ products. Discover the 11th platform built specifically for high-value sales.
87% of luxury purchases start with online research (Bain). Secondary markets grew luxury spend 42% (2020-2024). By 2030, 80%+ of high-end jewelers will offer video, driving 40-60% of sales. Five unstoppable forces reshaping luxury retail and the three retail models that will survive.
Two models of live shopping exist: broadcast (5-15% conversion, $30-200 AOV) vs consultation (40-70% conversion, $1,000-10,000+ AOV). For luxury retail, the consultation model delivers 53x higher lifetime value per customer. Discover why video consultations are shifting from 'nice to have' to expected standard.
68% of luxury shoppers abandon purchases because they can't see product details adequately. While AI chat saves businesses $11B annually, it falls short for high-end retail. Discover why the winning approach combines AI efficiency with live video consultation—achieving 58% conversion and 2,400% ROI.
Customer Experience tech in luxury retail growing 15.2% CAGR. From AI-powered clienteling to live commerce delivering 15-25% conversion rates, discover the five technologies transforming how luxury brands serve discerning customers—without sacrificing exclusivity.
73% of customers expect personalized experiences. Luxury retailers implementing modern clienteling with live commerce report 34% increase in repeat purchases, 28% higher transaction values, and over 2,000% ROI. Discover how to build profitable customer relationships at scale.
68% of luxury wholesale buyers now prefer virtual presentations over showrooms. B2B live commerce in premium goods has grown 127% year-over-year. Discover how jewelry wholesalers and luxury brands are achieving 74% cost reduction with 5-10x the reach through livestream shopping.
Comparing Immerss with Rep AI, Gorgias, Tidio, Ada, Drift, and Intercom reveals a fundamental difference: they automate support (60-80% cost reduction), we maximize consultative sales (24-31% conversion). Here's when you need which solution.
Pure AI chatbots fail in luxury jewelry sales with 2-4% conversion rates. Discover why the hybrid AI + human expert model achieves 24-31% conversion by combining instant AI assistance with gemologist expertise for high-value purchases.
Customer service reps are handling 5 chats simultaneously and burning out in months. Discover why this model is broken and how conversational AI creates better outcomes for everyone.
Should you become an AI specialist or face obsolescence? After helping hundreds of companies implement AI, we've discovered something surprising: businesses succeeding with AI aren't hiring the most AI specialists—they're helping their existing experts work with AI.
Sales professionals are leaving in droves. Discover the real reasons behind sales team turnover and proven strategies to retain your best performers.
The jewelry retail industry faces unprecedented challenges in 2025: declining purchasing power, chain consolidation, 50% tariffs, and regulatory complexity. Discover the counterintuitive technology strategy that's helping jewelers not just survive, but thrive through the crisis.
Email pop-ups capture 5% of visitors but annoy 73%. Discover why aggressive email harvesting kills conversions, how conversational commerce delivers 28% conversion rates, and the real ROI math that proves you don't need pop-ups to grow.
Outside sales is dying. A sales rep driving 150 miles burns $100 in costs and 4 hours that could close 3+ deals remotely. Inside sales delivers 4-6x more daily interactions while buyers prefer remote engagement. The data is clear—and the gap is widening.
Jewelry ecommerce paradox: good ads, high CTR, zero sales. Why information alone can't convert high-consideration products—and how consultation transforms jewelry conversion rates from 0.9% to 11.3%.
Atlassian built a $1B+ business on product-led growth with no sales team—then hired one. This isn't failure, it's evolution. Learn why the future of SaaS, live commerce, and AI customer engagement isn't choosing between automation and humans, but intelligently combining both.
Why defensive AI customer service strategies are destroying customer relationships—and what smart businesses do instead
Why smart ecommerce brands are using no-code automation to scale personalized customer experiences—and how you can too
A Reddit post perfectly captured what nobody tells you about the gap between launching and profiting. Discover why the skills needed to start a business are completely different from those required to make it profitable.
Discover how excellent reviews and validated demand mean nothing without proper margin architecture. Learn from one seller's costly mistake.
Explore how bot-driven content affects consumer trust and discover strategies for building authentic customer connections in ecommerce.
Discover why most AI marketing tools disappoint customers and learn the principles behind effective AI implementation that drives real results.
Master multi-channel notification sequencing to boost conversion rates by 40%. Learn expert strategies for email, SMS, and push notifications.
How video chat sales consultations solve customer trust issues that cost e-commerce businesses millions in unnecessary returns and lost revenue.
How pet industry founders can build sustainable customer acquisition without expensive ads or influencers. Proven low-cost strategies revealed.
Learn from costly marketing mistakes that kill e-commerce growth. Analysis of validation failures, ad overspending, and proven alternatives for success.
Learn step-by-step strategies to eliminate pipeline volatility and build stable conversion rates. Proven framework for e-commerce marketing success.
Learn how to optimize fashion e-commerce conversions by solving size uncertainty, checkout friction, and navigation issues. Proven strategies for premium brands.
Sales teams losing deals because they're behind on market updates? Discover how real-time intelligence systems transform competitive positioning and boost win rates.
Small teams face impossible customer service expectations. Learn how to scale support without burning out your staff or frustrating customers.
Discover how customer service burnout affects businesses and how AI-powered solutions can improve employee wellbeing while maintaining quality service.
MIT study reveals 95% of AI implementations don't increase profits. Discover why AI projects fail and how to build profitable AI solutions.
Discover why AI-generated video content is outperforming traditional influencer marketing with better conversion rates and lower costs for ecommerce brands.
MIT study reveals 95% of AI implementations fail. Learn proven strategies for successful AI adoption in ecommerce with real ROI results.
Discover how UGC and content creators are revolutionizing ecommerce visual content. Expert insights on scaling brand engagement and driving conversions.
Discover the critical sales mistakes first-time founders make and proven strategies to avoid them. Expert insights on outreach, conversion rates, and sales success.
Discover why scripted sales training fails and how AI-powered conversational commerce creates authentic customer engagement for better conversion rates.
Discover how conversational commerce transforms ecommerce sales. Learn implementation strategies, best practices, and proven results from AI-powered platforms
Immerss is delighted to announce the addition of Natasha Bridell as a formal advisor to the company.
How retailers shifted from holiday experiences to technology infrastructure during 2021, creating lasting changes in customer expectations and business operations.
Chatbots Are Losing Their Jobs To Virtual Sales Associates On E-Commerce Sites
Discover how AI-powered customer service automation helped Canadian retailers achieve 28% conversion rates. Download implementation guide.
5 Ways Digital Clienteling Helps Retailers Sell More and Build Relationships
Discover why e-commerce businesses are replacing chatbots with virtual sales associates. Learn how human-powered live commerce increases conversion rates by 28% and reduces returns by 40%.
Lucchese Bootmaker, a custom bootmaker and retailer founded in 1883, has deployed a very 21st-century solution to the challenge of connecting online consumers w
Discover how Dallas luxury jeweler Ylang 23 increased sales 35% using Immerss live shopping platform for digital clienteling and virtual trunk shows.
Discover how the pandemic accelerated conversational commerce adoption, driving 300% growth in live shopping and reshaping customer expectations forever.
Discover how digital clienteling platforms revolutionize e-commerce with AI-powered live commerce, increasing conversion rates by 28% through personalized customer relationships and real-time sales assistance.
Ecommerce Conversion Rate Challenge - How to Break The Status Quo
E-commerce tech startup lands $1.1 million seed round from local investors
Follow the money: The top North Texas funding rounds, M&As and VC activity in October
How live clienteling is helping Lucchese sell more cowboy boots
How Online Brands Can Sell More using Live Video Shopping
How to Turn Your Retail Sales Associates into Online Power Sellers
Discover how leading retailers are using AI-powered live shopping and conversational commerce to achieve 28% conversion rates and transform customer experience.
Immerss, a Dallas, TX-based live video ecommerce platform, raised $1.1m in seed funding
Immerss Introduces Live Video Shopping for Salesforce Commerce Cloud
Immerss aims to redefine the at-home shopping experience with its real-time video conferencing tool for brands and retailers.
Startup company Immerss has developed a live video ecommerce platform for luxury brands, which recently raised $1.1 million in business funding.
Even before the metaverse is realized, brands are investing heavily in live commerce to get the first-mover advantage.
Immerss is a powerful app with a suite of features to enable brands of all sizes to engage their customers in a more personal way.
Discover how AI-powered live shopping is revolutionizing luxury retail by recreating personalized service online, boosting conversion rates, and enhancing custo
Shopping online is often a solitary experience — just a consumer, a device and an eCommerce platform