The brands, and what changed.
Four houses that sell in four different ways — a boot maker with a showroom, a handbag brand running a live channel of its own, a British label answering questions on the product page, and a leather house that has kept a show on the calendar since 2020. Every figure below belongs to one of them, and is named.
A typical DTC storefront converts 1.7–2% of its visitors. The four figures above are conversation-level and attributed to the brand named beside them.
Source: IRP Commerce / Smart Insights, 2025.
